How Blue Sphere® Powers Responsible Growth at Supertouch
A Strategic Approach to Sustainable Value
Blue Sphere® is Supertouch’s business-wide sustainability framework—designed to ensure we grow responsibly, operate ethically, and meet the evolving needs of our customers and compliance partners.
Unlike surface-level green initiatives, Blue Sphere® is integrated into every part of our decision-making process—from design briefs and sourcing policies to packaging, factory operations, and supplier partnerships.
This strategic alignment allows us to futureproof our products, strengthen supply chain resilience, and deliver measurable environmental and social progress.
Our Four Strategic Pillars
Sustainable Materials Sourcing
We prioritise the use of:
- GRS-certified recycled fibres
- Organic cotton and OEKO-TEX® 100-certified fabrics
- Lifecycle impact analysis and traceable sourcing
- Design briefs mandating recycled or certified inputs
Closed-Loop and Responsible Packaging
We’re transitioning to:
- 100% recyclable and biodegradable packaging
- Supplier audits and packaging compliance
- Site-wide standardisation
- KPIs tied to recycled content and material circularity
Ethical, Audited Supply Chains
All our suppliers are:
- SMETA-audited (under the SEDEX framework)
- Monitored through onboarding audits and improvement plans
- Transparent about social and environmental practices
- Compliant with Supertouch’s ethical sourcing standards
Energy-Efficient Manufacturing
At our manufacturing facility, we’ve implemented:
- Solar-powered production in Karachi
- Lean manufacturing to reduce waste and inefficiencies
- Dedicated teams focused on water and chemical reduction
- ISO and SATRA-aligned environmental protocols
Working Together for Measurable Impact
Blue Sphere® gives our customers confidence that every product has been developed and delivered with responsibility in mind.